Product Designer
B2B · B2C
· ·
India.
IIT, Kanpur
MITID, Pune
5+ Years
Hi! I'm
Halder
5+ years of simplifying complex test
digital user journeys & boosting adoption
I’ve studied design at DOD, IITK. I’ve been solving complex design problems for over 5 years now. I’m also an avid traveller, painter and gamer.
I specialise in bringing success to projects like:
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Product & Platform Design
Designing commercial, analytical, enterprise B2B products, end to end.
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AR & Gen AI
Designing for emerging tech — augmented reality and Generative AI experiences for B2C and B2B.
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Design Systems
Building scalable design systems that keep brands consistent at scale.
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Generating Leads & Driving Conversion
Solving lead & conversion problems in B2C apps, rooted in research & analytical data, executed with creative finesse.
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Agentic AI-Assisted Workflows
— Research . Design . Ship —
compressing TAT from weeks to days
- B2B Platform
Order Tracking
Live order visibility for paint dealers on MyAwaaz — from blind waiting to a clear, real-time journey.
View case study - B2B Platform
Order Placement
Reimagining how dealers place bulk paint orders — explorations, error states and the version shipped.
View case study - AR + Gen AI
Colour with Asian Paints
A Gen-AI visualiser that lets homeowners preview colours in their own rooms before they buy.
View case study - Design System
Fluid Design System
One scalable design language — tokens, components and governance across product teams.
View case study
Good design
Great Strategy
and great products deserve it
Complexity, tamed by
craft + product excellence
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I distill messy, complex domains into simple, intuitive experiences.
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I've owned the full journeys — research, strategy, pixels, & shipping.
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I build scalable design systems improving speed, consistency & growth.
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Weaving AI into my workflow, delivering at pace, keeping metrics moving with real products.
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I align business goals with user needs grounded in research — shipping products that perform.
Let’s build something people remember
from a 100M-user platform to a single, simple tap.
Let's talk
soumyajyotihalder2021@iitkalumni.org
Soumyajyoti
