/* =====================================================================
   Order Placement — case-study extras (loads AFTER case-study.css)
   Adds: cluster accents, storyboard, journey map, personas, verbatim
   scroller, scope columns, exploration grids, metric rows, scheme states.
   ===================================================================== */

:root{
  --cl-discovery:#ffbc95;
  --cl-search:#f99e76;
  --cl-behav:#e6b980;
  --cl-cart:#7d91ff;
  --cl-schemes:#c9a3ff;
  --ok:#9ec27a;
}

/* cluster pill */
.clp{display:inline-flex;align-items:center;gap:.45rem;font-size:.72rem;font-weight:600;
  letter-spacing:.06em;text-transform:uppercase;padding:5px 11px;border-radius:5rem;
  color:var(--cream);background:rgba(244,236,226,.05);border:1px solid var(--line-2);}
.clp .d{width:.45rem;height:.45rem;border-radius:50%;}
.clp.discovery .d{background:var(--cl-discovery);}
.clp.search .d{background:var(--cl-search);}
.clp.behav .d{background:var(--cl-behav);}
.clp.cart .d{background:var(--cl-cart);}
.clp.schemes .d{background:var(--cl-schemes);}
.legend{display:flex;flex-wrap:wrap;gap:10px;}

/* big impact stat row (hero) */
.impact{display:flex;flex-wrap:wrap;gap:clamp(20px,3vw,52px);}
.impact .it{display:flex;flex-direction:column;gap:4px;}
.impact .it .n{font-size:clamp(34px,4.4vw,62px);font-weight:600;color:var(--peach);line-height:.95;letter-spacing:-.02em;}
.impact .it .l{font-size:.84rem;color:var(--grey);font-weight:600;max-width:18ch;}

/* ===================== STORYBOARD ===================== */
.storyboard{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;}
@media (max-width:980px){ .storyboard{grid-template-columns:1fr 1fr;} }
@media (max-width:560px){ .storyboard{grid-template-columns:1fr;} }
.panel{position:relative;border-radius:18px;overflow:hidden;display:flex;flex-direction:column;min-height:300px;}
.panel .scene{position:relative;flex:1;min-height:180px;
  background:
    radial-gradient(70% 70% at 30% 22%,rgba(255,158,118,.16),transparent 70%),
    radial-gradient(60% 60% at 82% 84%,rgba(91,116,255,.13),transparent 72%),
    linear-gradient(160deg,#1b1610,#0c0a08);
  border:1px solid var(--line-2);border-radius:18px;overflow:hidden;}
.panel image-slot{display:block;width:100%;height:100%;min-height:180px;}
.panel .num{position:absolute;top:12px;left:12px;z-index:4;width:30px;height:30px;border-radius:50%;
  display:grid;place-items:center;font-size:.82rem;font-weight:600;color:#23150d;background:var(--peach);}
.panel .cap{padding:14px 4px 0;}
.panel .cap .step{font-size:.72rem;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--peach);}
.panel .cap p{font-size:clamp(14px,1.05vw,16px);color:var(--grey);line-height:1.45;margin-top:6px;}
.panel .promptcap{position:absolute;left:12px;bottom:10px;right:12px;z-index:4;pointer-events:none;
  font-size:.68rem;font-weight:600;color:rgba(255,224,206,.7);display:flex;gap:.4rem;align-items:center;}
.panel .promptcap .tag{padding:3px 8px;border-radius:6px;background:rgba(12,10,8,.62);border:1px solid var(--line-2);}

/* ===================== JOURNEY MAP ===================== */
.jmap{display:flex;gap:14px;overflow-x:auto;padding-bottom:14px;scroll-snap-type:x mandatory;}
.jmap::-webkit-scrollbar{height:6px;}
.jmap::-webkit-scrollbar-thumb{background:var(--line-2);border-radius:3px;}
.jstage{flex:none;width:min(74vw,290px);scroll-snap-align:start;
  border-radius:18px;padding:22px 20px;display:flex;flex-direction:column;gap:14px;}
.jstage .top{display:flex;align-items:center;gap:.7rem;}
.jstage .sn{width:34px;height:34px;border-radius:50%;display:grid;place-items:center;font-size:.84rem;font-weight:600;color:#23150d;flex:none;}
.jstage .st{font-size:clamp(17px,1.5vw,21px);font-weight:600;color:var(--cream);line-height:1.05;letter-spacing:-.01em;}
.jstage .pains{display:flex;flex-direction:column;gap:8px;margin-top:2px;}
.jpain{font-size:.84rem;color:var(--grey);line-height:1.4;padding:10px 12px;border-radius:11px;
  background:rgba(244,236,226,.035);border:1px solid var(--line);}
.jpain .ct{display:block;margin-top:6px;}

/* ===================== PERSONAS ===================== */
.personas{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;}
@media (max-width:980px){ .personas{grid-template-columns:1fr;} }
.persona{border-radius:22px;overflow:hidden;display:flex;flex-direction:column;}
.persona .pic{position:relative;aspect-ratio:5/4;
  background:radial-gradient(70% 70% at 50% 25%,rgba(255,158,118,.2),transparent 70%),linear-gradient(160deg,#1d1813,#0c0a08);
  border-bottom:1px solid var(--line-2);}
.persona .pic image-slot{display:block;width:100%;height:100%;}
.persona .pbody{padding:24px 22px 26px;display:flex;flex-direction:column;gap:14px;}
.persona .pname{display:flex;align-items:baseline;gap:.6rem;flex-wrap:wrap;}
.persona .pname b{font-size:clamp(22px,2vw,28px);font-weight:600;color:var(--cream);letter-spacing:-.01em;}
.persona .pname span{font-size:.92rem;color:var(--peach);font-weight:600;font-style:italic;}
.persona .traits{display:flex;flex-wrap:wrap;gap:7px;}
.persona .traits i{font-style:normal;font-size:.74rem;color:var(--grey-dim);font-weight:600;
  padding:4px 9px;border-radius:6px;background:rgba(244,236,226,.04);border:1px solid var(--line);}
.persona .pp{font-size:clamp(14px,1.05vw,15px);color:var(--grey);line-height:1.5;}
.persona .needs{border-top:1px solid var(--line);padding-top:14px;}
.persona .needs .h{font-size:.72rem;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--peach);margin-bottom:8px;}
.persona .needs ul{margin:0;padding:0;list-style:none;display:flex;flex-direction:column;gap:7px;}
.persona .needs li{font-size:.9rem;color:var(--grey);padding-left:16px;position:relative;line-height:1.4;}
.persona .needs li::before{content:"";position:absolute;left:0;top:.55em;width:.4rem;height:.4rem;border-radius:50%;background:var(--peach);}

/* ===================== VERBATIM SCROLLER ===================== */
.vcard{flex:none;width:min(80vw,330px);padding:24px 22px 20px;border-radius:18px;display:flex;flex-direction:column;gap:14px;min-height:240px;}
.vcard .q{font-size:clamp(15px,1.15vw,18px);color:var(--cream);line-height:1.5;flex:1;}
.vcard .q::before{content:"\201C";color:var(--peach);font-size:2em;line-height:0;vertical-align:-.35em;margin-right:.05em;}
.vcard .pain{font-size:.78rem;color:var(--peach-2);font-weight:600;line-height:1.35;}
.vcard .meta{display:flex;align-items:center;justify-content:space-between;border-top:1px solid var(--line);padding-top:12px;}
.vcard .loc{font-size:.8rem;color:var(--grey-dim);font-weight:600;display:flex;align-items:center;gap:.35rem;}
.stars{display:inline-flex;gap:2px;}
.stars i{font-style:normal;color:var(--line-2);font-size:.9rem;}
.stars i.on{color:var(--peach);}

/* obs card (no rating) */
.ocard{flex:none;width:min(80vw,330px);padding:22px;border-radius:18px;display:flex;flex-direction:column;gap:12px;min-height:220px;}
.ocard .on{width:30px;height:30px;border-radius:50%;display:grid;place-items:center;font-size:.8rem;font-weight:600;color:#23150d;background:var(--peach);}
.ocard p{font-size:clamp(14px,1.05vw,16px);color:var(--grey);line-height:1.5;flex:1;}

/* ===================== SCOPE COLUMNS ===================== */
.scope{display:grid;grid-template-columns:1fr 1fr;gap:18px;}
@media (max-width:760px){ .scope{grid-template-columns:1fr;} }
.scol{border-radius:22px;padding:28px 26px;display:flex;flex-direction:column;gap:18px;}
.scol .sh{display:flex;align-items:center;justify-content:space-between;gap:12px;}
.scol .sh .t{font-size:clamp(20px,1.9vw,26px);font-weight:600;color:var(--cream);}
.scol .sh .badge{font-size:.72rem;font-weight:600;letter-spacing:.1em;text-transform:uppercase;padding:5px 11px;border-radius:5rem;}
.scol.current .sh .badge{color:#23150d;background:var(--peach);}
.scol.future .sh .badge{color:var(--cl-schemes);background:rgba(201,163,255,.12);border:1px solid rgba(201,163,255,.3);}
.scol .facts{display:flex;flex-direction:column;gap:10px;}
.scol .fact{font-size:.92rem;color:var(--grey);line-height:1.45;padding-left:18px;position:relative;}
.scol .fact::before{content:"";position:absolute;left:0;top:.5em;width:.5rem;height:.5rem;border-radius:2px;transform:rotate(45deg);background:var(--peach-2);}
.scol.future .fact::before{background:var(--cl-schemes);}

/* ===================== EXPLORATION GRID ===================== */
.explor{display:grid;grid-template-columns:1fr 1fr;gap:16px;}
@media (max-width:760px){ .explor{grid-template-columns:1fr;} }
.opt{border-radius:18px;padding:22px;display:flex;flex-direction:column;gap:14px;position:relative;}
.opt .oh{display:flex;align-items:center;gap:.7rem;}
.opt .oh .on{width:28px;height:28px;border-radius:50%;display:grid;place-items:center;font-size:.78rem;font-weight:600;
  color:var(--grey);background:rgba(244,236,226,.06);border:1px solid var(--line-2);}
.opt .oh .ot{font-size:clamp(16px,1.4vw,20px);font-weight:600;color:var(--cream);}
.opt .ph-media{border-radius:12px;min-height:120px;border:1px dashed var(--line-2);
  background:linear-gradient(160deg,#16120d,#0c0a08);display:grid;place-items:center;
  color:var(--grey-dim);font-size:.74rem;text-align:center;padding:12px;}
.opt .pc{display:grid;grid-template-columns:1fr 1fr;gap:14px;}
.opt .pc .h{font-size:.72rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase;margin-bottom:7px;}
.opt .pc .pros .h{color:var(--ok);}
.opt .pc .cons .h{color:var(--peach-2);}
.opt .pc ul{margin:0;padding:0;list-style:none;display:flex;flex-direction:column;gap:6px;}
.opt .pc li{font-size:.84rem;color:var(--grey);line-height:1.4;padding-left:14px;position:relative;}
.opt .pc li::before{content:"";position:absolute;left:0;top:.5em;width:.32rem;height:.32rem;border-radius:50%;background:var(--grey-dim);}
.opt.final{border:1px solid rgba(255,188,149,.4);background:linear-gradient(150deg,rgba(80,55,38,.4),rgba(18,14,11,.55));grid-column:1/-1;}
.opt.final .badge{position:absolute;top:18px;right:18px;font-size:.72rem;font-weight:600;letter-spacing:.1em;text-transform:uppercase;
  color:#23150d;background:var(--peach);padding:5px 11px;border-radius:5rem;}
.opt.final .why{display:flex;flex-wrap:wrap;gap:8px;}
.opt.final .why span{font-size:.82rem;color:var(--cream);padding:7px 12px;border-radius:9px;
  background:rgba(255,188,149,.1);border:1px solid var(--line-2);display:inline-flex;align-items:center;gap:.4rem;}
.opt.final .why span::before{content:"✓";color:var(--ok);font-weight:700;}

/* flow chain (before -> after step pills) */
.flowchain{display:flex;flex-wrap:wrap;gap:10px;align-items:center;}
.flowchain .fp{font-size:.84rem;font-weight:600;color:var(--grey);padding:9px 14px;border-radius:10px;
  background:rgba(244,236,226,.04);border:1px solid var(--line);}
.flowchain .fp.cut{text-decoration:line-through;color:var(--grey-dim);opacity:.7;border-style:dashed;}
.flowchain .fp.new{color:var(--peach);border-color:rgba(255,188,149,.4);background:rgba(255,188,149,.08);}
.flowchain .arr{color:var(--grey-dim);}

/* ===================== METRIC ROWS (before/after) ===================== */
.metrics{display:flex;flex-direction:column;gap:0;border-top:1px solid var(--line);}
.mrow{display:grid;grid-template-columns:1.6fr 1fr 1fr auto;gap:16px;align-items:center;
  padding:20px 0;border-bottom:1px solid var(--line);}
@media (max-width:720px){ .mrow{grid-template-columns:1fr 1fr;row-gap:6px;} .mrow .ml{grid-column:1/-1;} }
.mrow .ml{font-size:clamp(14px,1.1vw,17px);color:var(--grey);font-weight:600;}
.mrow .mv{display:flex;flex-direction:column;gap:2px;}
.mrow .mv .k{font-size:.7rem;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--grey-dim);}
.mrow .mv.before .n{font-size:clamp(22px,2.4vw,32px);font-weight:600;color:var(--grey-dim);line-height:1;}
.mrow .mv.after .n{font-size:clamp(22px,2.4vw,32px);font-weight:600;color:var(--peach);line-height:1;}
.mrow .trend{font-size:.84rem;font-weight:600;color:var(--ok);white-space:nowrap;}
.mrow .trend.down{color:var(--ok);}

/* scheme card states */
.schemes-row{display:flex;gap:14px;overflow-x:auto;padding-bottom:12px;}
.scard{flex:none;width:min(78vw,300px);border-radius:16px;padding:18px;display:flex;flex-direction:column;gap:12px;}
.scard .stag{font-size:.7rem;font-weight:600;letter-spacing:.06em;text-transform:uppercase;display:inline-flex;align-items:center;gap:.4rem;
  padding:5px 10px;border-radius:5rem;background:rgba(244,236,226,.05);border:1px solid var(--line-2);color:var(--cream);align-self:flex-start;}
.scard .earn{font-size:clamp(22px,2.2vw,30px);font-weight:600;color:var(--peach);letter-spacing:-.01em;}
.scard .bar{height:6px;border-radius:3px;background:rgba(244,236,226,.1);overflow:hidden;}
.scard .bar i{display:block;height:100%;background:linear-gradient(90deg,var(--peach-2),var(--peach));}
.scard .meta{display:flex;justify-content:space-between;font-size:.78rem;color:var(--grey-dim);font-weight:600;}
.scard.secured{border:1px solid rgba(158,194,122,.4);}
.scard.secured .stag{color:var(--ok);}
.scard.secured .bar i{background:var(--ok);}

/* phone row (mobile section) */
.phones{display:flex;gap:18px;overflow-x:auto;padding-bottom:14px;}
.phones .phone{flex:none;}

/* ===================== CONSOLIDATION TABLE ===================== */
.consol{display:flex;flex-direction:column;border-top:1px solid var(--line-2);}
.consol .chead,.consol .crow{display:grid;grid-template-columns:1.5fr 1.6fr .9fr;gap:18px;align-items:center;}
.consol .chead{padding:0 0 12px;font-size:.72rem;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--grey-dim);}
.consol .crow{padding:18px 0;border-bottom:1px solid var(--line);}
.consol .sources{display:flex;flex-wrap:wrap;gap:6px;}
.consol .src{font-size:.7rem;font-weight:600;color:var(--grey-dim);padding:4px 9px;border-radius:6px;
  background:rgba(244,236,226,.04);border:1px solid var(--line);}
.consol .chal{font-size:clamp(14px,1.1vw,17px);font-weight:600;color:var(--cream);line-height:1.35;}
.consol .crow .clp{justify-self:start;}
@media (max-width:820px){
  .consol .chead{display:none;}
  .consol .crow{grid-template-columns:1fr;gap:10px;padding:18px 0;}
}

/* ===================== BENCHMARKING ===================== */
.brandset{display:flex;flex-wrap:wrap;gap:10px;}
.brandset .b{display:inline-flex;align-items:center;gap:.5rem;font-size:.84rem;font-weight:600;color:var(--grey);
  padding:9px 15px;border-radius:5rem;background:rgba(244,236,226,.04);border:1px solid var(--line-2);}
.brandset .b.self{color:var(--peach);border-color:rgba(255,188,149,.4);background:rgba(255,188,149,.08);}
.brandset .b .d{width:.45rem;height:.45rem;border-radius:50%;background:var(--grey-dim);}
.brandset .b.self .d{background:var(--peach);}
.benchgrid{display:grid;grid-template-columns:repeat(2,1fr);gap:16px;}
@media (max-width:820px){ .benchgrid{grid-template-columns:1fr;} }
.benchcard{border-radius:20px;padding:24px 22px;display:flex;flex-direction:column;gap:16px;}
.benchcard .bt{display:flex;align-items:center;gap:.6rem;}
.benchcard .bt .t{font-size:clamp(18px,1.6vw,23px);font-weight:600;color:var(--cream);}
.benchcard .seen{font-size:.86rem;color:var(--grey);line-height:1.5;}
.benchcard .opp{border-top:1px solid var(--line);padding-top:14px;}
.benchcard .opp .h{font-size:.7rem;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--ok);margin-bottom:9px;}
.benchcard .opp ul{margin:0;padding:0;list-style:none;display:flex;flex-direction:column;gap:8px;}
.benchcard .opp li{font-size:.9rem;color:var(--grey);line-height:1.4;padding-left:18px;position:relative;}
.benchcard .opp li::before{content:"↗";position:absolute;left:0;top:0;color:var(--ok);font-weight:700;font-size:.85em;}

/* hero override — this title is longer than Myawaaz's single word */
.hero h1{font-size:clamp(44px,8vw,128px);line-height:.92;}
.hero .pt-badge{top:clamp(78px,11vh,112px);}
@media (max-width:760px){ .hero h1{font-size:clamp(40px,11vw,72px);} }